EveryPlate
EveryPlate is a budget meal kit delivery service launched by HelloFresh in 2018, offering pre-portioned ingredients and simple recipes at a lower price point than its parent brand. It uses the same supply chain and logistics infrastructure as HelloFresh but with fewer recipe options and simpler ingredients to keep costs down.
Score generated by AI agents based on publicly cited evidence and reviewed by the project maintainer. Not independently validated. Last assessed 2026-10-01. Score revised 2026-10-01: 51 → 44.
Score History
Timeline events are AI-curated from public reporting. Score trajectory is derived from documented events.
EveryPlate soft-launched in May 2018 at about $4.99 per serving as the value tier of a three-brand U.S. lineup with HelloFresh and the newly acquired Green Chef, months after HelloFresh overtook Blue Apron as U.S. market leader. The product was simple and cheap, but it ran on HelloFresh's weekly auto-renewing subscription, and HelloFresh's telemarketing to consumers on the Do Not Call registry drew a TCPA class action in December 2019.
COVID-19 lockdowns drove a surge in meal kit demand, with HelloFresh's active customers reaching 4.18 million by Q2 2020. Growth came at a cost to workers: the Richmond plant had a COVID outbreak that infected 171 workers and killed one, and 2021 union drives failed after an anti-union campaign. HelloFresh bought Factor75 and Youfoodz, EveryPlate added paid CustomPlate swaps, and in 2022 TINA.org and a California class action challenged the group's free-meal ads and auto-renewal enrollment.
As pandemic demand faded, HelloFresh began shrinking its U.S. footprint, starting with the Richmond plant (611 jobs) in October 2022. The group held 78% of 2022 sales among major U.S. meal kit companies, while the NAD found its 'free meals' ads and countdown timer misleading in May 2023 and the disclosures still inadequate that October. EveryPlate's per-serving price began rising from its original $4.99, and HelloFresh launched a €150 million buyback in October 2023.
HelloFresh's shares fell 42% in March 2024 when it scrapped its mid-term revenue target, starting a long retrenchment: a €300 million efficiency program, U.S. closures in Georgia, Texas and New Jersey, buybacks into 2026, and falling revenue that brought two 2026 outlook cuts. Regulators caught up with years of subscription conduct, including California's $7.5 million settlement with EveryPlate's operating company in August 2025 and actions against sister entities in New Zealand and Australia. EveryPlate raised prices to $5.99-$6.99 plus $10.99 shipping, refreshed its menu in 2026, and still draws complaints about charges after sign-up and cancellation.
Alternatives
Chef-crafted prepared meals rather than a cooking kit. The catch: it's fully prepared food you reheat, a different experience, and pricier at around $11-16 per meal. Worth it if the appeal of EveryPlate was convenience rather than cooking.
A Kroger-owned meal kit service with more recipe flexibility, including oven-ready options. Pricing is higher, with standard meals around $9.99 per serving and premium meals more, so it suits people willing to pay above EveryPlate's regular rates. Easy switch: just sign up.
The most direct budget meal kit competitor, priced at roughly $5.99-$8.99 per serving and owned by Marley Spoon rather than HelloFresh SE (FreshRealm has run its U.S. fulfillment since 2024). Easy switch: same format, similar meal counts. Recipe selection is more limited than the big players.
Dimensional Breakdown
Summaries below were written by AI agents based on the cited evidence. They are editorial interpretations, not independent research findings.
Dimension History
Timeline (45 events)
HelloFresh Completes IPO on Frankfurt Stock Exchange
HelloFresh SE completed its IPO on the Frankfurt Stock Exchange, selling 31 million new shares and reaching a valuation of about €1.7 billion, more than double the €763 million market capitalization of U.S. rival Blue Apron. The listing came two years after HelloFresh pulled a planned 2015 IPO.
HelloFresh Overtakes Blue Apron as U.S. Market Leader
HelloFresh surpassed Blue Apron to become the largest meal kit company in the United States, holding 36% of the market to Blue Apron's 35% in February 2018, according to data reported by Recode; a year earlier Blue Apron had 48% and HelloFresh 24%. HelloFresh had more than doubled its U.S. active customers (up 105.7% to 890,000) during 2017, and its U.S. marketing expenses ran at about 28% of U.S. revenue.
HelloFresh Acquires Green Chef Organic Meal Kit Company
HelloFresh acquired Green Chef, a USDA-certified organic meal kit company, to expand its portfolio with organic vegan, gluten-free, paleo, and keto diet options. The acquisition was expected to contribute approximately $15 million per quarter starting Q2 2018, and was part of a broader multi-brand strategy to capture different market segments.
HelloFresh Soft-Launches EveryPlate Budget Meal Kit Brand
HelloFresh soft-launched EveryPlate in the U.S. in May 2018 as a value brand priced at about $4.99 per serving, well below HelloFresh's own per-serving prices. HelloFresh described a three-tier U.S. brand approach (EveryPlate, HelloFresh and the newly acquired Green Chef) meant to broaden its addressable market, and said EveryPlate's launch contributed to higher U.S. marketing spend in 2018.
HelloFresh TCPA Class Action Filed Over Unwanted Marketing Calls
A class action lawsuit was filed alleging HelloFresh violated the Telephone Consumer Protection Act by making unsolicited marketing calls using automated dialers to consumers on the Do Not Call registry, and continuing to call consumers who had requested HelloFresh stop calling. The suit covered calls made from September 5, 2015 through December 31, 2019, affecting 4.8 million class members.
COVID-19 Pandemic Drives Massive Meal Kit Demand Surge
The COVID-19 pandemic drove unprecedented demand for meal kit delivery services as lockdowns closed restaurants and consumers avoided grocery stores. HelloFresh's global active customers reached 4.18 million in Q2 2020, up from about 2.4 million a year earlier, and the U.S. meal kit market grew 69.3% year-over-year to reach $5.8 billion in 2020 (Coresight Research). EveryPlate's budget positioning attracted cost-conscious consumers cooking more at home.
Massive COVID-19 Outbreak at HelloFresh Richmond Facility
HelloFresh's Richmond, California distribution center became the site of the largest COVID-19 outbreak in Contra Costa County, infecting 171 workers. A county health inspector visiting on July 20 found employees grouped together and eating in a crowded break room and plexiglass barriers hung too high to be effective; state inspectors who came after an employee's COVID-19 death found some handwashing stations without water and partitions above workers' heads.
EveryPlate Launches CustomPlate Protein and Side Swaps
EveryPlate introduced CustomPlate, allowing customers to swap protein options or sides for an additional $0.49-$3.99 per serving. While marketed as personalization, the feature introduced upsell pressure within the budget tier, with premium protein upgrades adding significant per-serving costs on top of the base price.
HelloFresh Acquires Factor75 for Up to $277 Million
HelloFresh acquired ready-to-eat meal company Factor75 for up to $277 million, including $177 million at closing and $100 million in performance-based earn-outs. The acquisition gave HelloFresh a fourth U.S. brand and entry into the prepared meal segment, with plans to build a new facility in Aurora, Illinois to support $500 million in annual meal capacity.
Cal-OSHA Cites HelloFresh for Serious COVID Safety Violation
California's Division of Occupational Safety and Health cited HelloFresh's Richmond facility for a serious violation of the Injury and Illness Prevention Program over COVID-19 hazards, following the 2020 outbreak that infected 171 workers and killed one employee. Cal/OSHA proposed an $8,435 penalty for the serious item (plus $560 for a general handwashing violation). According to UNITE HERE, HelloFresh contested the citation, and the facility's 2020 OSHA-recordable injury rate of 12.96 per 100 workers was 3.24 times the transportation and warehousing average.
HelloFresh Workers in California and Colorado File for Union Elections
About 1,300 HelloFresh workers at facilities in Richmond, California and Aurora, Colorado began unionizing with UNITE HERE, citing injuries, low pay and pressure on the line. Workers described supervisors timing bathroom breaks, assembly lines meant for seven workers running with four, and a June 2021 incident in which a pallet fell on four workers in Aurora (HelloFresh said the item was smaller than workers described). Workers said they struggled to afford rent on HelloFresh wages.
Court Approves $14 Million HelloFresh TCPA Telemarketing Settlement
A federal court approved a $14 million settlement in the HelloFresh TCPA class action covering unwanted marketing calls to 4.8 million class members from September 2015 to December 2019. Over 100,000 timely claims were filed. However, the First Circuit later vacated the settlement in December 2022, ruling the class had been improperly structured.
HelloFresh New Jersey Workers File Union Petition with NLRB
Hundreds of HelloFresh workers at distribution facilities in Newark and Totowa, New Jersey began unionizing with the Brotherhood of Amalgamated Trades, which filed an NLRB election petition for the Newark facility. Workers cited dangerous conditions, frequent injuries, and threats of termination when requesting to go home due to illness or injury. The day after the union leafleted the New Jersey facilities, management announced raises to a minimum of $16/hour.
EveryPlate Recalls Onions Linked to Nationwide Salmonella Outbreak
EveryPlate told customers to discard onions received between July 7 and September 8, 2021 after a supplier recalled them over possible Salmonella contamination. The recall was part of the Salmonella Oranienburg outbreak traced to whole onions from Chihuahua, Mexico distributed by ProSource Produce of Idaho, which had sickened 652 people in 37 states, with 129 hospitalized, as of mid-October 2021.
Internal Slack Messages Reveal HelloFresh Anti-Union Campaign
Vice obtained internal HelloFresh Slack messages showing managers discussed monitoring employees who post about unions on social media, hiding union-related posts, attempting to delete negative reviews mentioning warehouse conditions, and ignoring customer questions about the union. The company produced anti-union videos seeking workers with negative union experiences and deployed union avoidance consultants for mandatory anti-union meetings.
HelloFresh Workers Vote Against Unionization Despite High Injury Rates
Workers at HelloFresh's Richmond, California facility voted 289-198 against unionization, and Aurora, Colorado workers similarly rejected the union. Despite the 2020 COVID outbreak that infected 171 workers and killed one, injury rates 3.24 times the industry average, and wages averaging $18.27/hour, anti-union campaigning succeeded. UNITE HERE filed unfair labor practice charges alleging HelloFresh deployed anti-union tactics including mandatory meetings and Vote No messaging.
TINA.org Files FTC Complaint Over HelloFresh Deceptive Free Meal Ads
Truth in Advertising (TINA.org) filed a complaint with the FTC alleging HelloFresh uses deceptive 'free meal' advertising to lure consumers into subscription auto-renewal programs. The investigation found that '17 free meals' offers required spending hundreds of dollars, a fake five-minute countdown timer created false urgency, and dark patterns made cancellation difficult even within minutes of ordering. TINA.org also alleged violations of the Restore Online Shoppers' Confidence Act.
HelloFresh Class Action Filed Over Dark Pattern Subscription Enrollment
A class action lawsuit was filed in California federal court alleging HelloFresh violated California's Automatic Renewal Law by using dark patterns and deliberate omissions to enroll consumers into auto-renewing subscriptions without proper disclosure or consent. The suit alleged HelloFresh never required individuals to read or affirmatively agree to terms of service before being enrolled in automatic renewal plans.
HelloFresh E. coli O157:H7 Ground Beef Alert Issued by USDA
The USDA Food Safety and Inspection Service issued a public health alert for ground beef in HelloFresh meal kits potentially contaminated with E. coli O157:H7, shipped between July 2 and July 21, 2022. The outbreak resulted in seven confirmed patients across six states, with six hospitalizations. A formal recall was not issued because the products had already been shipped and consumed.
HelloFresh Closes Richmond Facility, Cuts 611 Jobs
HelloFresh announced the closure of its Richmond, California production facility, eliminating 611 jobs including 389 production associates, according to its WARN notice. The facility was the site of the 2020 COVID-19 outbreak that sickened 171 workers and of the failed December 2021 union drive. HelloFresh cited its expiring lease and said it would continue to serve all EveryPlate customers nationally from other sites in its production network.
Bloomberg Second Measure: HelloFresh Brands Hold 78% of Tracked U.S. Meal Kit Sales
Bloomberg Second Measure's analysis of consumer transaction data found that HelloFresh and its subsidiaries, including EveryPlate (launched in 2018 as a lower-cost alternative), Green Chef and Factor, accounted for 78% of 2022 meal kit sales among the companies analyzed. Home Chef had 12%, Blue Apron 6% and Marley Spoon Inc (Marley Spoon and Dinnerly) 3%. The analysis attributed HelloFresh's rising share partly to its acquisitions and the EveryPlate launch.
NAD Finds HelloFresh Free Meal Claims Misleading, Recommends Changes
The National Advertising Division found that material terms of HelloFresh's '16 Free Meals' offer, which sat behind a 'Learn more' hyperlink, did not appear clearly and conspicuously in its advertising, including that the free meals were spread across multiple shipments and required an ongoing subscription. NAD recommended HelloFresh modify its advertising and modify or discontinue flash sale claims and its countdown timer unless offers are genuinely time-sensitive. NAD found HelloFresh's 'Flexible Plans... cancel anytime' claim supported. HelloFresh agreed to comply but disagreed with some findings.
NAD Compliance Review Finds HelloFresh Still Not Disclosing Free Meal Terms
In a compliance follow-up, the National Advertising Division found that HelloFresh's advertising still failed to adequately disclose the material terms of its 'free' meal offers in some instances. This marked the second time in five months that NAD had flagged HelloFresh's advertising practices, demonstrating the company's pattern of agreeing to reform while continuing problematic marketing.
UK ICO Fines HelloFresh £140,000 for 80 Million Spam Messages
The UK's Information Commissioner's Office fined HelloFresh £140,000 for sending 79.8 million spam emails and 1.1 million spam texts over seven months between August 2021 and February 2022. The opt-in statement did not reference text marketing, email marketing was bundled into an age confirmation statement to incentivize agreement, and customers' data was used for marketing up to 24 months after subscription cancellation. Some individuals continued receiving messages after requesting it stop.
HelloFresh Stock Crashes 42% on Disappointing Earnings Outlook
HelloFresh shares plunged 42% on March 8, 2024, their worst session since the 2017 IPO, after the company warned that 2024 adjusted EBITDA would fall to between €350-400 million and scrapped its mid-term target of €10 billion in revenue. Intraday the stock hit a record low of €6.13. UBS analysts said the outlook signaled that elevated customer acquisition costs would persist.
HelloFresh Closes Georgia Distribution Center, Cuts 727 Jobs
HelloFresh announced closure of its distribution center in Newnan, Georgia, eliminating 727 jobs. The facility had been open since August 2020, built during the pandemic boom. The closure came even as HelloFresh reported its best-ever quarterly revenue for Q1 2024, demonstrating a pattern of cutting labor costs while maintaining revenue. Workers were offered financial support and relocation opportunities.
HelloFresh Dismisses 79 UK Nuneaton Workers After Conditions Complaints
HelloFresh dismissed 79 workers at its Nuneaton, UK warehouse amid a dispute over toilet and water breaks. The Community trade union called the dismissal of staff who had spoken out against 'dire working conditions' an outrage and a disgrace. HelloFresh said the dismissals followed an investigation into team members who refused to work during a shift. In November 2024 a court rejected Community's application, finding the workers had engaged in an unlawful strike.
HelloFresh Proposes Closure of Nuneaton UK Facility, 900 Jobs at Risk
HelloFresh proposed closing its Nuneaton distribution hub, placing 900 jobs at risk, weeks after dismissing 79 workers there in a dispute over working conditions. The site, opened in 2020, was to stay open until at least mid-2025, and HelloFresh said it would prioritize redeployment to its Derby and Banbury sites for most affected employees. The closure followed the pattern of pandemic-era expansion followed by contraction.
DOL Investigates Migrant Child Labor at HelloFresh Factor Facility
The U.S. Department of Labor began investigating HelloFresh over allegations that at least six migrant teenagers from Guatemala were employed on night shifts at the Factor75 facility in Aurora, Illinois. The investigation also covered Midway Staffing, the employment agency that hired the minors. HelloFresh cut ties with Midway Staffing. The facility is part of the same HelloFresh SE supply chain that serves EveryPlate.
NZ Commerce Commission Files Criminal Charges Against HelloFresh
The New Zealand Commerce Commission filed criminal charges against HelloFresh New Zealand in Wellington District Court, alleging that between February 2022 and July 2023 cold calls offered former customers discount vouchers without making clear that accepting would reactivate their subscriptions. The Commission said some cancelled subscriptions were reactivated without customers' express knowledge or consent, and that it acted after receiving a high number of complaints.
HelloFresh Forecasts 3-8% Revenue Decline, Meal Kits Down Over 10%
HelloFresh forecast constant-currency revenue to decline 3-8% in 2025, well below analyst expectations of 2.7% growth. The meal kit segment specifically was expected to decline over 10% in 2025. The stock dropped 11% on the announcement. Despite revenue decline, the company targeted increased EBIT of €200-250 million, signaling a shift toward profitability extraction over growth.
HelloFresh Closes Texas Facility, WARN Act Investigation Opened
HelloFresh announced permanent closure of its Grand Prairie, Texas distribution center, laying off 273 workers effective May 13 and consolidating operations to its Irving site. Strauss Borrelli PLLC opened an investigation into whether HelloFresh violated the WARN Act by failing to provide 60 days' notice before the mass layoff. The closure followed the Georgia and Nuneaton shutdowns as part of a broader contraction pattern.
HelloFresh Increases Share Buyback Program by €100 Million to €175 Million
HelloFresh SE raised its €75 million share buyback program, approved on December 23, 2024 and running since early 2025, by up to €100 million to a total of up to €175 million, and extended it through December 2026. It followed a €150 million buyback of shares and convertible bonds launched in October 2023 and completed in December 2024. The buybacks continued as the company closed distribution centers and cut over 1,000 jobs.
HelloFresh Pays $7.5 Million California Dark Patterns Settlement
HelloFresh was ordered to pay $7.5 million to settle a California consumer protection lawsuit alleging deceptive subscription practices. The settlement covered $6.38 million in civil penalties, $120,000 in investigative costs, and $1 million in restitution. The suit covered conduct from January 2019 through August 2025 and alleged HelloFresh violated the Automatic Renewal Law and False Advertising Law. EveryPlate shares the same subscription infrastructure.
HelloFresh NZ Fined NZ$845,000 After Pleading Guilty to Criminal Charges
HelloFresh New Zealand was fined NZ$845,000 after pleading guilty to five charges of misleading consumers by reactivating cancelled subscriptions through deceptive cold calls. The sentencing followed March 2025 criminal charges and covered conduct from February 2022 to July 2023, during which nearly 80,000 customers had subscriptions reactivated without clear consent.
Grizzly Research Short Report Alleges Executive Self-Dealing at HelloFresh
Grizzly Research published a short report alleging HelloFresh CEO Dominik Richter's private company borrowed against HelloFresh shares to fund his brother Benedikt Richter's leveraged real estate investments, with 77% of his holdings pledged. Co-founder Thomas Griesel was accused of extracting value through call option sales. HelloFresh shares dropped 15% on the report, and Glancy Prongay & Murray LLP launched a securities fraud investigation.
HelloFresh Rejects Grizzly Research Allegations Against CEO
A day after Grizzly Research's short report, HelloFresh SE said the report's allegations were unsubstantiated, dated or presented without context. It said liquidity from CEO Dominik Richter's recent share pledges had financed additional purchases of HelloFresh shares, that he had not sold shares in five years and held more than at any point in the last decade, and that claims about pledge levels or margin-call risk were unfounded.
Oregon DOJ Settlement Over Misleading Free Meal Advertising
Oregon's Department of Justice reached a $106,000 settlement with HelloFresh after an investigation found the company advertised 'free' meals that were never free — discounts were spread across multiple weekly orders requiring hundreds of dollars in spending. The settlement also covered deceptive promotional gift offers requiring undisclosed multi-box purchases and misleading 'free shipping' claims that only applied to the first box.
ACCC Sues HelloFresh and Youfoodz Over Subscription Traps Affecting 100,000+ Consumers
The Australian Competition and Consumer Commission filed legal proceedings against HelloFresh and Youfoodz alleging subscription traps. It alleged that 62,061 HelloFresh customers (January 2023 to March 2025) and 39,408 Youfoodz customers (October 2022 to November 2024) were charged despite cancelling before the specified cut-off time. The ACCC also alleged HelloFresh required payment details to view the full menu while telling consumers they would not be charged unless they selected meals.
HelloFresh FY2025: Meal Kit Revenue Down 15% as Cost Cuts Lift Profit
HelloFresh reported 2025 group revenue of about €6.8 billion, down 9% in constant currency, with meal kit revenue down 15% on a reported basis, while group adjusted EBITDA rose about 14% in constant currency to €422.8 million. Its €300 million efficiency program had delivered €160 million of savings, with €140 million more expected in 2026. The 2026 outlook called for a further 3-6% revenue decline and included planned exits from Italy and Spain and continued product reinvestment.
EveryPlate Rolls Out Refreshed Menu With More Vegetable and Chicken Options
EveryPlate's refreshed menu added tray-bake and no-chop recipes, twice as many fresh vegetable options, 50% more chicken dishes each week and more global-inspired recipes, with first boxes still offered at $2.99 per meal. EveryPlate's site advertises 35+ weekly recipes and plans from $5.99 per serving plus $10.99 shipping. The refresh widened choice for subscribers without changing the base price.
Federal Court Lets TCPA Text-Message Suit Against Every Plate Proceed
In Rivera v. Every Plate, Inc. and Hello Fresh, a federal court in Nebraska found a pro se plaintiff's complaint sufficient to proceed. She alleges she received 45 unsolicited promotional text messages from Every Plate and/or HelloFresh between July 10 and October 1, 2025, after she had opted out.
HelloFresh Q2 2026: Marketing Cut, Orders Down 13.7%, Add-Ons Lift Basket Size
HelloFresh reported Q2 2026 revenue of about €1.5 billion, down 7.8% in constant currency, with orders down 13.7% to 21.8 million as it cut marketing spend by €45.2 million to 14.9% of revenue. Average order value rose 6.5% to €71.0, which the company attributed to product improvements, higher add-on uptake and a larger share of premium recipes. Its efficiency program was about 85% implemented.
HelloFresh Closes Swedesboro, New Jersey Distribution Center
HelloFresh notified New Jersey that it would close its Gloucester County distribution center (Swedesboro mailing address) on September 30, 2026, eliminating nearly 400 jobs. The company cited operational efficiency and said the site's work would move into its broader fulfillment network, offering severance, extended healthcare support and transfer opportunities. It followed the 2025 Texas consolidation and the 2026 exits from Italy and Spain.
HelloFresh Cuts 2026 Outlook Again After Deep Marketing Cuts
HelloFresh issued its second profit warning of 2026, cutting its revenue outlook to a 9-11% constant-currency decline (from 3-6%) and adjusted EBITDA guidance to €350-370 million (from €375-425 million). It blamed a larger-than-planned reduction in third-quarter marketing spending that hurt new-customer acquisition in the back-to-school period. Shares fell as much as 14.5% the next day.
Evidence (48 citations)
D1: User Value Erosion
D2: Business Customer Exploitation
D3: Shareholder Extraction
D4: Lock-in & Switching Costs
D5: Twiddling & Algorithmic Opacity
D6: Dark Patterns
D7: Advertising & Monetization Pressure
D8: Competitive Conduct
D9: Labor & Governance
D10: Regulatory & Legal Posture
Scoring Log (8 entries)
Checked 87 items + prose. 36 verified, 39 corrected (17 date-only), 10 re-sourced, 2 removed. Invented: (1) BBB '1,300+ complaints in three years' (BBB shows 120; figure traces to an AI service site); (2) 'HelloFresh acknowledged undisclosed sourcing changes/substitutions' (Grocery Doppio 2022-11-14 says recipes are designed around less-inflated ingredients); (3) 'mobile app hides cancellation, desktop required' (only junk sites; Pine AI and EveryPlate's own guide describe an app path). Other fixes: €100M buyback increase redated Dec 2024 to Aug 2025; stock drop 46% to 42%; EveryPlate launch May 2018 (annual report); 1,300 workers 'unionized' to 'sought to unionize'; WARN 'investigation' is a law-firm solicitation; onion recall and E. coli alert dates; Nuneaton closure Oct 2024; NAD and Sitejabber URLs re-sourced; typed-in site score removed from CookUnity.
51→44. Scored EveryPlate itself; HelloFresh SE conduct counted fully only where it is EveryPlate's own operating company (Grocery Delivery E-Services USA Inc.: CA ARL settlement, U.S. facilities, TCPA) or sets its budget (D3), and weighted lightly for sister entities (NZ, ACCC, Factor, Nuneaton). D1 5→4 (recalibration: price creep near inflation, 2026 menu expansion, Trustpilot 3.9 vs BBB 1.03), D2 4→2 (recalibration: no documented supplier squeeze, score rested on inference), D4 5→4 (correction: 'app hides cancellation' removed; NAD and reviews find online cancel easy; 5-day lock remains), D6 7→6 (correction: same removed claim; 2026 BBB card-to-view-menu charges and CA settlement keep it high), D7 5→4 (recalibration: parent marketing budget was doing the work; no ads, upsells and TCPA texts remain), D9 7→6 (recalibration: Factor child labor, Nuneaton and Grizzly sit outside EveryPlate). D3, D5, D8, D10 unchanged. Eras: 'Budget Fighter Launch' re-dated 2018-06-01→2018-05-01 (launch); 'Pandemic Growth Surge' re-dated 2020-06-01→2020-03-15 (COVID demand surge); 'Post-Boom Contraction' re-dated 2022-10-01→2022-10-17 (Richmond closure); 'Extraction Accelerates' and 'Regulatory Cascade' (dated to the Feb 2026 assessment) merged as 'Retrenchment and Enforcement' at 2024-03-08 (guidance collapse), since 2025-26 enforcement and closures did not change the scores. Trajectory worsening→stable. Since Feb 2026: HelloFresh FY2025 meal kits -15%, Italy/Spain exits, Swedesboro NJ closure, two 2026 outlook cuts on marketing cuts, buyback running into Jan 2026; EveryPlate 2026 menu refresh; Rivera v. Every Plate TCPA suit allowed to proceed; BBB 2026 reports of card-to-view-menu charges; ACCC case still pending. Uncovered cells left: E3 D4 (mechanics constant, no dated event) and E4 D8 (structural concentration; Quartr 2024 ~75% estimate not added).
Removed typed-in site scores from alternatives text (they go stale on re-score; the page shows live scores). No other changes.
Triaged 2026-06-30 (Wave A); no rescore warranted (no material change / changes sub-threshold / flag refuted on verification).
Added 1 missing dimension narrative