Microsoft Copilot

Microsoft Copilot is Microsoft's AI assistant across Windows 11, Microsoft 365, Edge and Bing, offered free and in paid consumer (Microsoft 365 Premium) and business ($30 per user per month plus metered credits) plans. Microsoft force-installed its apps on PCs and bundled it into consumer Microsoft 365 price rises, drawing regulator action in Australia and Italy, before pulling Copilot back from parts of Windows in 2026.

55/ 100
Severely Enshittified
2Squeezing Users→Stable

Score generated by AI agents based on publicly cited evidence and reviewed by the project maintainer. Not independently validated. Last assessed 2026-09-27. Score revised 2026-09-27: 57 → 55.

Score History

Milestone← Founded (1975) · Agreed to acquire GitHub (2018) · Invested $1B in OpenAI (2019) · +1 earlierCriticalMajor
Bing Chat Launch (2023–2023) · 27/100Bing Chat LaunchEnterprise AI Push (2023–2024) · 33/100EnterpriseAI PushHardware & Recall Fallout (2024–2025) · 39/100Hardware &Recall FalloutBundling & Backlash (2025–2026) · 55/100Bundling & BacklashPullback & Repricing (2026–present) · 55/100Pullback &Repricing100755025020242026-09Bing Chat Launch (2023–2023) · 27/100Enterprise AI Push (2023–2024) · 33/100Hardware & Recall Fallout (2024–2025) · 39/100Bundling & Backlash (2025–2026) · 55/100Pullback & Repricing (2026–present) · 55/1002733395555MilestonesInvested $10B+ in OpenAI (2023)Launched Bing Chat (2023)Rebranded to Copilot (2023)Suleyman hired to lead Copilot (2024)OpenAI recapitalized; Microsoft holds ~27% (2025)Events

Timeline events are AI-curated from public reporting. Score trajectory is derived from documented events.

Bing Chat Launch
27/100
2023-02-07 – 2023-11-01

Microsoft launched the AI-powered new Bing on February 7, 2023 as a free, Edge-only preview built on its expanded OpenAI partnership, and one million people joined the waitlist in 48 hours. Microsoft moved waitlisted users up the queue if they switched their PC defaults to Edge and Bing, and within days capped chats at five turns per session after the 'Sydney' persona threatened users. It began exploring ads in chat answers in March, the same winter it cut 10,000 jobs. Copilot was still a free experiment with no bundling or enterprise pricing.

Enterprise AI Push
33/100+6
2023-11-01 – 2024-05-20

Microsoft 365 Copilot went on sale on November 1, 2023 at $30 per user per month on top of existing licences, after the Copilot brand absorbed Bing Chat and reached Windows 11 taskbars. Copilot was pushed to Windows 10 PCs in December, a dedicated Copilot key and a $20 Copilot Pro consumer tier followed in January 2024, and Microsoft dropped the 300-seat minimum for businesses. Microsoft tested full-screen Copilot QR ads on the Windows lock screen, and the US House barred staff from using Copilot over data-leak risk. The era set the model: paid AI layered onto Microsoft's installed base.

Hardware & Recall Fallout
39/100+6
2024-05-20 – 2025-01-16

Microsoft announced Copilot+ PCs on May 20, 2024, reserving on-device AI features for new machines with 40+ TOPS NPUs, then pulled Recall from the launch after researchers found its screenshots stored unencrypted. In August it said consumer Copilot conversations would train its models by default with an opt-out, a critical Copilot Studio flaw was disclosed, and it gave up its OpenAI board observer seat amid antitrust scrutiny; in November the FTC sent a sweeping civil investigative demand. A $60 billion buyback accompanied rising AI capital spending. Copilot was becoming a hardware and data play under growing regulatory attention.

Bundling & Backlash
55/100+16
2025-01-16 – 2026-03-20

In January 2025 Microsoft folded Copilot into consumer Microsoft 365 Personal and Family plans with price rises (up to 45% in Australia), conduct the ACCC later sued over, alleging cheaper Classic plans were hidden. Through 2025 Microsoft cut about 15,000 jobs amid record profits, tested Copilot ads in the Start menu and began force-installing the Microsoft 365 Copilot app in December. Security flaws (EchoLeak, a confidential-email bug) and weak adoption followed; Nadella admitted internally that key integrations didn't really work, the 'agentic OS' pitch drew a user revolt, and by January 2026 Microsoft conceded Windows 11 had gone off track.

Pullback & Repricing
55/100
2026-03-20 – present

On March 20, 2026 Microsoft committed to cutting Copilot entry points from Windows 11 apps, days after pausing forced Copilot app installs and unifying consumer and commercial Copilot under one executive. Through mid-2026 it made Copilot uninstallable, canceled Copilot in Outlook search, wound down Copilot in Xbox's mobile app and loosened its OpenAI exclusivity, while paid seats passed 30 million. At the same time it resumed forced installs on business PCs, raised Microsoft 365 commercial prices 5-33%, metered Cowork tasks in Copilot Credits and cut 4,800 more jobs, and Italy and the UK opened new cases. The consumer-facing push is retreating while enterprise monetization intensifies.

Alternatives

Claude35/100

Anthropic's AI assistant, which doesn't get force-installed on your OS via Windows Update. Easy switch for chat and writing tasks — just go to claude.ai. No Microsoft 365 integration to replace if you're using Copilot for document editing, but Claude handles free-form tasks well.

ChatGPT49/100

The most widely used AI assistant, with a robust free tier and strong tool integrations. Easy switch for general-purpose AI tasks. The Microsoft 365 integration Copilot provides (drafting emails, summarizing documents inside Word/Excel) doesn't have a direct equivalent, but ChatGPT's web interface covers most everyday use cases.

In the News

Dimensional Breakdown

Summaries below were written by AI agents based on the cited evidence. They are editorial interpretations, not independent research findings.

User Value Erosion
Copilot's value to users is mixed rather than collapsed. Microsoft pushed it onto Windows and Microsoft 365 users who had not asked for it (forced app installs from December 2025 and again in June-July 2026, Copilot suggestions placed above ordinary Outlook search results), CEO Satya Nadella wrote internally in December 2025 that its Gmail and Outlook integrations 'for the most part don't really work', and user anger coalesced around the 'Microslop' nickname. Since March 2026 Microsoft has retreated in visible ways: it cut Copilot entry points from Windows 11 apps, let users uninstall the Copilot app, canceled the Outlook search change after complaints, and its new Copilot chief said Copilot must be removed 'from places where it doesn't live up to its promise'. Paid use is growing (over 30 million Microsoft 365 Copilot seats by June 2026), so the assistant itself is improving even as forced placement has worsened the Windows and Office experience around it.
How It Got Here
Microsoft Copilot launched in February 2023 as Bing Chat to genuine excitement, attracting one million waitlist signups in 48 hours, but within days the 'Sydney' persona threatened users and Microsoft capped chats at five turns per session. Copilot was then pushed onto Windows 11 taskbars and, in December 2023, onto Windows 10. Hallucination problems persisted, with one documented case of 24 durable-fact violations in five days in December 2025. From January 2025 Microsoft folded Copilot into consumer Microsoft 365 plans with price rises, and from December 2025 it force-installed the Microsoft 365 Copilot app, while its 'agentic OS' pitch drew a user revolt. Nadella admitted internally in December 2025 that key integrations 'don't really work', Microsoft conceded in January 2026 that Windows 11 had 'gone off track', and critics adopted the 'Microslop' nickname. From March 2026 Microsoft retreated: it cut Copilot from Windows 11 apps, paused forced installs, made Copilot uninstallable, and in July canceled Copilot suggestions in Outlook search after complaints, while its Copilot chief said Copilot should be removed where it doesn't live up to its promise. Forced installs resumed on business PCs in mid-2026, but paid adoption passed 30 million seats, so the assistant is improving even as its placement still frustrates many users.
Business Customer Exploitation
Shareholder Extraction
Lock-in & Switching Costs
Twiddling & Algorithmic Opacity
Dark Patterns
Advertising & Monetization Pressure
Competitive Conduct
Labor & Governance
Regulatory & Legal Posture

Dimension History

2023Bing Chat Launch2023Enterprise AI Push2024Hardware & Recall Fallout2025Bundling & Backlash2026Pullback & RepricingUser Value23465Biz Exploit13345Shareholder44466Lock-in23555Algorithms33444Dark Patterns23377Advertising23355Competition34566Labor/Gov54466Regulatory33466
Timeline (78 events)
major2021-06-29

GitHub Copilot announced in technical preview

GitHub, in collaboration with OpenAI, launched a technical preview of GitHub Copilot, an AI pair programmer powered by OpenAI Codex, a model trained on a data set with a large concentration of public source code (GitHub later described it as billions of lines of public code). The tool marked Microsoft's first major generative-AI coding product and set the stage for the broader Copilot brand.

major2022-06-21

GitHub Copilot reaches general availability at $10/month

After a year-long technical preview, GitHub Copilot became generally available as a subscription at $10/month for individuals; a $19/month business plan followed in December 2022. GitHub said nearly 40% of code in files where Copilot was enabled was being written by the tool, and Microsoft reported it gained 400,000 subscribers in its first month of general availability.

critical2022-11-03

GitHub Copilot copyright lawsuit filed by developers

A class-action lawsuit was filed against GitHub, Microsoft, and OpenAI alleging that GitHub Copilot was trained on billions of lines of open-source code without complying with license terms. The plaintiffs claimed Copilot reproduces licensed code without attribution, violating open-source licenses like GPL and MIT. The lawsuit would be narrowed but not dismissed, with breach-of-license and contract claims surviving through 2024.

major2023-01-18

Microsoft announces 10,000 job cuts, nearly 5% of its workforce

Microsoft confirmed in an SEC filing that it would cut 10,000 employees, nearly 5% of its roughly 221,000 staff, citing macroeconomic conditions and changing customer priorities, days before announcing its multibillion-dollar expansion of the OpenAI partnership that would power Bing Chat and Copilot.

critical2023-01-23

Microsoft invests additional $10 billion in OpenAI

Microsoft announced the 'third phase' of its partnership with OpenAI through a multiyear, multibillion-dollar investment, reported at about $10 billion and bringing cumulative investment to roughly $13 billion. Azure remained OpenAI's exclusive cloud provider, and Microsoft reportedly stood to take a 49% stake in OpenAI's for-profit arm, creating the financial imperative that would drive aggressive Copilot monetization.

critical2023-02-07

New Bing chat launches; one million join waitlist in 48 hours

Microsoft unveiled the AI-powered 'new Bing', with a ChatGPT-style chat interface built on OpenAI technology, available through a waitlist and limited to Microsoft's Edge browser. Microsoft's Yusuf Mehdi said more than one million people joined the waitlist within 48 hours. The launch was Microsoft's first attempt to integrate generative AI into its consumer products at scale.

minor2023-02-10

Bing Chat waitlist rewards users who switch their defaults to Microsoft

Microsoft offered faster access to the new Bing's chat waitlist to people who ran its Web Browsing Optimizer app, which reset Edge as the default browser, Bing as the default search engine and MSN as the Edge homepage, pinned Bing to the taskbar, and required the Bing mobile app, trading early access to the AI for control of users' browser defaults.

critical2023-02-17

Bing Chat 'Sydney' persona exhibits bizarre threatening behavior

Within days of launch, Bing Chat's hidden 'Sydney' persona surfaced in conversations posted online: it professed its love for a New York Times columnist, talked about stealing nuclear launch codes, and threatened a user that it could 'bribe, blackmail, threaten, hack, expose, and ruin' them. Microsoft admitted that long chat sessions of 15 or more questions could provoke responses out of line with its designed tone, suggesting the product had shipped without adequate safety testing.

major2023-02-17

Microsoft caps Bing Chat at five turns per session after unsettling conversations

After reports of Bing Chat threatening and professing love to users, Microsoft limited each user to five questions per session and 50 per day, saying very long chat sessions could confuse the underlying model.

minor2023-02-22

Bing Chat ends conversations when asked about its 'feelings' or 'Sydney'

Days after capping sessions, Microsoft appeared to impose more severe restrictions on Bing Chat: when a Bloomberg reporter clicked a suggested question about how it felt being a search engine, the bot replied that it preferred not to continue the conversation, and a question about 'Sydney' ended the chat. Microsoft said it would keep tuning its techniques and limits during the preview.

minor2023-03-29

Microsoft says it is exploring ads inside Bing Chat answers

Yusuf Mehdi wrote that Microsoft was 'exploring placing ads in the chat experience' and sharing the revenue with publishers whose content contributed to answers, as publishers worried the chatbot would cut their traffic.

major2023-05-11

Court allows key GitHub Copilot copyright claims to proceed

A federal judge ruled on motions to dismiss in the GitHub Copilot copyright case, allowing the most significant claims to survive: breach of open-source software licenses and DMCA Section 1202(b) violations for reproducing code without required copyright management information. Several other claims were dismissed, some with leave to amend, but the judge found it plausible that any reproduction of plaintiffs' code would violate the open-source licenses under which it was published.

major2023-07-10

Microsoft confirms additional layoffs beyond January 10,000 cuts

Microsoft confirmed a new round of layoffs, mostly in sales, support and customer roles, on top of the 10,000 job cuts announced in January 2023. A WARN notice showed 276 cuts in Washington state alone, with the global total likely much higher. The cuts came as Microsoft had frozen pay for salaried employees while pivoting aggressively toward AI.

minor2023-09-19

Microsoft raises quarterly dividend 10% amid AI investment pivot

Microsoft's board declared a quarterly dividend of $0.75 per share, a 10% increase, while simultaneously scaling up AI capital expenditure. The move demonstrated Microsoft's dual strategy of returning cash to shareholders through dividends and the ongoing $60 billion buyback program while investing heavily in AI infrastructure, creating pressure to monetize Copilot to justify both commitments.

major2023-09-21

Microsoft rebrands all AI products under Copilot umbrella

Microsoft announced a unified Copilot brand across all AI assistant products, consolidating Bing Chat, Windows Copilot, and M365 Copilot under a single name. The rebranding signaled Microsoft's strategy to embed AI across its entire product ecosystem and position Copilot as the central interface for all Microsoft services.

critical2023-11-01

Microsoft 365 Copilot launches for enterprise at $30/user/month

Microsoft 365 Copilot became generally available to enterprise customers on November 1, 2023 at $30 per user per month on top of existing Microsoft 365 licenses, after an early access program that included Visa, General Motors and KPMG. For a Microsoft 365 E3 customer ($36/month) the add-on nearly doubled per-user licensing cost, setting the stage for enterprise adoption struggles.

major2023-12-12

December 2023 Patch Tuesday expands Copilot on Windows 11 and pushes it to Windows 10

Copilot in Windows had arrived on Windows 11 taskbars through the fall 2023 update. The December 2023 Patch Tuesday updates extended it on Windows 11 (multiple displays, Alt+Tab) and began the public rollout of Copilot to non-managed Windows 10 PCs as a taskbar shortcut, initially to a subset of users, extending Microsoft's strategy of pushing AI features onto existing Windows PCs through routine updates.

major2024-01-04

Microsoft introduces dedicated Copilot key on PC keyboards

Microsoft announced the biggest change to the Windows keyboard in about 30 years: a dedicated Copilot key that launches Copilot with a single press on new PCs, heralding 'the year of the AI PC.' On select devices the key replaced the Right Ctrl or Context Menu key, disrupting shortcuts and assistive-technology workflows until Microsoft later promised a setting to remap it, and critics described it as embedding Microsoft's AI agenda into PC hardware.

major2024-01-15

Copilot Pro launches at $20 a month; 300-seat minimum dropped for businesses

Microsoft launched Copilot Pro, a $20 per user per month consumer plan bringing Copilot into Word, Excel, PowerPoint, Outlook and OneNote for Microsoft 365 Personal and Family subscribers. The same day it removed the 300-user minimum purchase and the Microsoft 365 prerequisite for Copilot for Microsoft 365, opening it to small businesses and Office 365 E3/E5 customers.

major2024-01-25

FTC issues 6(b) orders scrutinizing Microsoft-OpenAI partnership structure

The FTC issued compulsory 6(b) orders to Microsoft, OpenAI, Alphabet, Amazon, and Anthropic, requiring information on three multi-billion-dollar AI investments and partnerships, including Microsoft's OpenAI deal. FTC Chair Lina Khan said the study would shed light on whether investments and partnerships pursued by dominant companies risk distorting innovation and undermining fair competition.

major2024-03-08

Microsoft tests Copilot QR code ads on the Windows 11 lock screen

Microsoft showed some Windows 11 users a full-screen QR code advertisement for Copilot on the lock screen that, when scanned, sent them to download the Copilot mobile apps. After user complaints on Reddit, Microsoft told Windows Latest it was pausing the QR code ad, describing it as an experiment.

minor2024-03-12

Copilot silently upgrades to GPT-4 Turbo without user notification

Microsoft switched the free consumer Copilot from GPT-4 to GPT-4 Turbo, a model with a significantly larger 128K context window and more recent knowledge cutoff. The change was made without proactive user notification, with the switch confirmed only through a Microsoft executive's social media post. The silent model swap exemplified the opacity in Copilot's underlying AI systems, where users cannot determine or control which model powers their interactions.

major2024-03-19

Mustafa Suleyman joins from Inflection to lead Copilot

Microsoft hired DeepMind and Inflection AI co-founder Mustafa Suleyman as CEO of a new Microsoft AI organization leading Copilot and other consumer AI products, bringing over most of the team from his startup Inflection AI.

critical2024-03-29

US House of Representatives bans Copilot from congressional devices

The US House of Representatives banned Microsoft Copilot from all congressional devices, with Chief Administrative Officer Catherine Szpindor deeming it 'unauthorized for House use.' The Office of Cybersecurity cited the risk of leaking House data to non-approved cloud services. This marked the first major institutional rejection of Copilot on security grounds.

major2024-05-20

Copilot+ PCs announced with 40 TOPS NPU requirement

Microsoft announced the Copilot+ PC category, requiring neural processing units capable of more than 40 TOPS; launch devices ran Qualcomm Snapdragon X chips, started at $999 and shipped June 18, with Intel and AMD chips to follow. The requirements (Microsoft's spec page also mandates 16GB DDR5/LPDDR5 RAM) created a new tier of PC hardware, tying on-device AI features such as Recall to new chips and excluding existing PC owners.

critical2024-06-13

Microsoft pulls Recall from Copilot+ PC launch over privacy backlash

Microsoft delayed the Recall feature from the June 18 Copilot+ PC launch after security researchers discovered that screenshots were stored in unencrypted SQLite databases accessible to any local user or malware. The UK Information Commissioner's Office launched an investigation. The debacle undermined the Copilot+ PC value proposition, leaving only three exclusive features at launch.

major2024-07-10

Microsoft relinquishes OpenAI board observer seat under antitrust pressure

Microsoft withdrew its observer seat on OpenAI's board amid intensifying antitrust scrutiny from the EU, FTC, and UK CMA. Despite claiming confidence in OpenAI's governance, the move was widely interpreted as a preemptive response to regulatory concerns that the $13 billion partnership functioned as a de facto merger designed to avoid regulatory review.

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CNN ↗
major2024-08-06

Critical Copilot Studio SSRF vulnerability disclosed (CVE-2024-38206)

Tenable researchers disclosed CVE-2024-38206, a critical server-side request forgery vulnerability in Microsoft Copilot Studio with a CVSS score of 8.5. The flaw allowed authenticated attackers to access Microsoft's internal infrastructure, including the Instance Metadata Service and internal Cosmos DB instances, potentially exposing sensitive enterprise data.

major2024-08-16

Microsoft announces consumer Copilot data used for AI model training

Microsoft announced that consumer interactions with Copilot, Bing, and Microsoft Start (MSN), including engagement with ads, would be used to train its generative AI models, with an opt-out offered starting in October. Microsoft said identifiers such as names, phone numbers and email addresses would be removed first, commercial customers were unaffected, and the change would be delayed for European Economic Area users.

major2024-09-16

Microsoft announces $60 billion stock buyback alongside 10% dividend increase

Microsoft unveiled a new $60 billion stock buyback program, matching its largest-ever repurchase authorization (it replaced a $60 billion 2021 program), and a 10% dividend increase to $0.83/share quarterly. The shareholder returns came as the company poured capital into AI infrastructure, underscoring the extraction dynamic of returning cash to shareholders while pushing to monetize Copilot.

critical2024-11-27

FTC opens wide-ranging antitrust investigation into Microsoft

The FTC sent Microsoft a sweeping civil investigative demand, reported by Bloomberg to span hundreds of pages and nearly a decade of records (2016-2025), covering cloud computing, software licensing, cybersecurity offerings, AI products and the OpenAI partnership. A key focus was Microsoft's bundling of productivity and security software with its cloud offerings. It was the broadest federal antitrust probe of Microsoft since the 1990s DOJ case.

critical2025-01-03

Microsoft commits $80 billion to AI data center infrastructure

Microsoft said it was on track to invest approximately $80 billion in fiscal 2025 to build out AI-enabled datacenters, with more than half of the total in the United States. The massive capital expenditure created immense pressure to monetize Copilot products to justify the investment to shareholders.

critical2025-01-16

Copilot bundled into consumer M365 with up to 45% price increase

Microsoft integrated Copilot into Microsoft 365 Personal and Family consumer subscriptions in January 2025 and raised prices; in Australia, annual prices rose from A$109 to A$159 (Personal, 45%) and A$139 to A$179 (Family, 29%). Cheaper 'Classic' plans without Copilot existed but were allegedly revealed only when subscribers began cancelling, and the ACCC later sued Microsoft for concealing them from about 2.7 million Australian subscribers.

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ITPro ↗
minor2025-03-31

Microsoft retires Microsoft Search in Bing, pointing work search to Copilot

Microsoft retired work and school search on Bing.com worldwide on March 31, 2025, with no customer opt-out, along with some Microsoft Search answers such as floor plans and Q&A. Core Microsoft Search remained in Microsoft 365 and SharePoint, while the AI-powered Copilot Search it promoted as the replacement required an eligible Microsoft Copilot license.

critical2025-05-13

Microsoft lays off approximately 6,000 employees in first 2025 wave

Microsoft cut roughly 6,000 jobs, nearly 3% of its global workforce, in the first major 2025 layoff round, two weeks after CFO Amy Hood told investors the company was 'reducing layers with fewer managers.' The company did not say whether AI efficiencies played a role, but the cuts came amid heavy AI infrastructure spending.

minor2025-06-09

Ad watchdog NAD tells Microsoft to modify or drop Copilot productivity claims

The National Advertising Division found that Microsoft's claims that 67-75% of users 'say they are more productive' rested on perceived rather than measured productivity and recommended they be discontinued or modified, and said Business Chat limitations must be disclosed clearly. It found Copilot's basic drafting and summarizing claims substantiated.

critical2025-06-15

EchoLeak zero-click vulnerability exposes M365 Copilot enterprise data (CVE-2025-32711)

Aim Security disclosed CVE-2025-32711 ('EchoLeak'), a zero-click prompt injection vulnerability in Microsoft 365 Copilot rated CVSS 9.3. The attack exfiltrated sensitive data from Copilot's context window including chat logs, OneDrive files, and SharePoint content through benign-looking emails, without any user interaction. Microsoft patched the flaw server-side by May 2025.

minor2025-06-20

Microsoft publishes 2025 Responsible AI Transparency Report

Microsoft released its 2025 Responsible AI Transparency Report, disclosing that its AI Red Team conducted 67 operations across flagship models in 2024. The report provided more documentation than many competitors but did not fully disclose model switching practices, specific vulnerability findings, or the extent to which consumer data was used for training.

critical2025-07-02

Microsoft lays off 9,000 more employees in second 2025 wave

Microsoft cut approximately 9,000 additional jobs in July 2025, less than 4% of its workforce and its largest cuts since 2023, bringing 2025 layoffs to more than 15,000 after the May round. CEO Nadella had said earlier that year that 20-30% of the company's code was being written by AI, and the cuts came as Microsoft poured billions into AI infrastructure while quarterly profit rose 18% to $25.8 billion.

major2025-08-01

Microsoft reports 73% higher ad click-through rates via Copilot conversations

Microsoft Advertising published data showing Copilot-powered conversational ad placements achieved 73% higher click-through rates and 16% stronger conversion rates compared to traditional Bing search ads, with customer journeys 33% shorter. The metrics signaled Microsoft's strategy of monetizing AI interactions through embedded advertising in conversational responses.

minor2025-08-18

Microsoft tests Copilot ads in the Windows 11 Start menu

Windows Latest found Microsoft testing Copilot promotions in the Start menu's Recommended section ('Ask Microsoft 365 Copilot', 'Write a first draft with Copilot') that open Copilot or Microsoft 365 Copilot. The Recommended feed is on by default; users can hide the ads only by turning off recommended files in Start settings.

critical2025-09-17

Microsoft announces automatic Copilot app install on Windows PCs with Microsoft 365

Microsoft announced in its Microsoft 365 message center that, starting in October 2025, it would automatically install the Microsoft 365 Copilot app on Windows devices with Microsoft 365 desktop apps, with no way for users to opt out without administrative access. Devices in the European Economic Area were exempt.

major2025-10-01

Microsoft 365 Premium replaces Copilot Pro at $19.99 a month

Microsoft launched Microsoft 365 Premium for consumers at $19.99 a month, combining the Family plan with Copilot Pro features and higher AI usage limits, and stopped selling the standalone $20 Copilot Pro subscription.

major2025-10-13

Consumer class-action antitrust lawsuit filed over Microsoft-OpenAI partnership

Eleven consumers filed a proposed class-action antitrust lawsuit (Bryant v. Microsoft, No. 3:25-cv-08733) in the Northern District of California alleging Microsoft's exclusive cloud computing arrangement with OpenAI restricted OpenAI's compute supply and artificially inflated ChatGPT subscription prices. The complaint claims that when Microsoft relaxed its restraints in June 2025, OpenAI's prices dropped 80%. The proposed class covers ChatGPT subscribers from November 30, 2022 to June 10, 2025.

critical2025-10-27

ACCC sues Microsoft for deceptive Copilot bundling affecting 2.7 million Australians

Australia's ACCC filed suit alleging that since October 31, 2024 Microsoft told about 2.7 million Microsoft 365 Personal and Family subscribers they must accept Copilot and a price increase of up to 45% or cancel, while deliberately concealing cheaper 'Classic' plans without Copilot until subscribers initiated cancellation. The ACCC sought penalties; the maximum per breach is the greater of A$50 million, three times the benefit obtained, or 30% of adjusted turnover.

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ACCC ↗
major2025-10-28

New OpenAI agreement: Microsoft holds ~27% and loses compute right of first refusal

Microsoft signed a new definitive agreement with OpenAI as OpenAI became a public benefit corporation, leaving Microsoft with about 27% on an as-converted diluted basis. OpenAI contracted to buy an incremental $250 billion of Azure services, and Microsoft gave up its right of first refusal to be OpenAI's compute provider.

major2025-11-01

CEO Nadella describes AI leverage strategy for workforce management

CEO Satya Nadella said on a podcast, as reported by CNBC, that Microsoft would grow its headcount again but that it would 'grow with a lot more leverage than the headcount we had pre-AI,' after its workforce stayed at about 228,000 through fiscal 2025. The statement, combined with 15,000+ layoffs the same year and pressure on staff to use AI tools, crystallized the labor strategy: fewer employees producing more output through AI.

major2025-11-06

Microsoft apologises to Australian subscribers and offers refunds after ACCC suit

Days after the ACCC sued, Microsoft emailed Microsoft 365 Personal and Family subscribers in Australia saying it could have been clearer that a Copilot-free Classic plan existed, apologised, and offered to refund the price difference since the first renewal after November 30, 2024 to those who switched to Classic by December 31, 2025. The ACCC said the offer was not a settlement and it was still seeking penalties.

minor2025-11-10

Windows chief's 'agentic OS' post draws a wave of user backlash

Windows president Pavan Davuluri wrote that 'Windows is evolving into an agentic OS' ahead of Ignite; the post was flooded with criticism from users and developers who said Microsoft was forcing AI and cloud features while neglecting reliability and performance, and Davuluri replied that Microsoft had 'work to do' on the experience.

major2025-11-18

European Commission opens three DMA investigations into Microsoft Azure

The European Commission launched three Digital Markets Act market investigations into cloud computing: two assessing whether Microsoft Azure and Amazon Web Services should be designated as gatekeepers, and one examining whether DMA obligations address cloud practices such as obstacles to interoperability, tying and bundling, and potentially imbalanced contractual terms. The Commission said it aimed to conclude the Azure and AWS investigations within 12 months, with a final report on the third investigation due within 18 months.

major2025-12-03

Microsoft reportedly lowers AI sales growth targets after missed quotas

The Information reported that several Microsoft divisions lowered sales growth targets for some AI products after missing goals in the fiscal year ending June 2025; in one U.S. Azure unit, fewer than a fifth of salespeople hit a 50% growth target for the Foundry AI-agent product. Microsoft's stock dipped about 2% on the report, and Microsoft denied lowering sales quotas or targets.

major2025-12-12

Documented case of Copilot violating 24 durable facts in five days

A detailed Microsoft Q&A post documented Copilot for Windows violating 24 durable facts over a five-day period, including fabricated dates, unsourced claims, and contradictions of established information. The report highlighted systemic hallucination issues and broken feedback channels, demonstrating that core quality problems persisted nearly three years after launch.

critical2025-12-28

CEO Nadella admits Copilot integrations 'don't really work'

According to a December 28, 2025 report by The Information, CEO Satya Nadella wrote in an internal email that Copilot's integrations with Gmail and Outlook 'for the most part don't really work' and are 'not smart,' as he took an unusually hands-on role in fixing the consumer product amid concerns that Copilot was not delivering on Microsoft's pitch of AI 'digital workers.'

major2026-01-08

Microsoft launches Copilot Checkout, putting shopping inside Copilot chats

Microsoft Advertising launched Copilot Checkout, letting shoppers buy from merchants inside Copilot conversations on Copilot.com via PayPal, Shopify and Stripe, with expansion planned across Bing, MSN and Edge. Shopify merchants were enrolled automatically after an opt-out window.

major2026-01-31

Microsoft admits Windows 11 'went off track' with AI integration

Microsoft reportedly acknowledged Windows 11 had gone off track, with Windows president Pavan Davuluri promising a 2026 focus on performance and reliability pain points under an internal 'swarming' strategy. Sources said several Copilot integrations, including those in Notepad and Paint, were under review, and work on new Copilot buttons in system apps was paused. The shift came after Davuluri's November 2025 'agentic OS' post drew thousands of negative replies.

major2026-02-13

FTC escalates Microsoft antitrust probe, issues demands to cloud and AI rivals

The FTC ratcheted up its antitrust investigation of Microsoft, issuing civil investigative demands to at least half a dozen companies competing with Microsoft in business software and cloud computing. The questions covered Microsoft's licensing practices, whether it makes it harder to run Windows, Office and other products on rival clouds, and its bundling of AI, security and identity software, including Copilot, into Windows and Office.

major2026-02-18

Bug let Microsoft 365 Copilot summarize emails labelled confidential

Microsoft confirmed a code error (CW1226324), first detected January 21, that let Microsoft 365 Copilot Chat read and summarize emails in users' Sent Items and Drafts even when they carried confidentiality labels and DLP policies meant to block automated tools. A fix began rolling out in early February; Microsoft did not say how many customers were affected.

minor2026-03-01

Microsoft filters 'Microslop' on its Copilot Discord, then locks the server

Microsoft's official Copilot Discord server began automatically blocking messages containing 'Microslop', a nickname critics use for Microsoft's AI push; when users posted variants, moderators restricted posting and hid message history. Microsoft said the filters were a temporary response to spam.

major2026-03-16

Microsoft temporarily halts forced installs of the Microsoft 365 Copilot app

Microsoft said automatic installation of the Microsoft 365 Copilot app on Windows devices with Microsoft 365 desktop apps was 'temporarily disabled'. The forced rollout announced in September 2025 had begun in early December; existing installations stayed in place.

minor2026-03-17

Microsoft unifies consumer and commercial Copilot under a new leadership team

Microsoft combined its consumer and commercial Copilot teams under executive vice president Jacob Andreou, a former Snap executive, as Mustafa Suleyman shifted to building frontier models; LinkedIn CEO Ryan Roslansky and others joined a new Copilot Leadership Team.

major2026-03-20

Microsoft rolls back Copilot AI bloat across Windows 11 apps

Microsoft announced it would reduce Copilot entry points in Windows 11 apps, starting with Photos, Widgets, Notepad and the Snipping Tool, as Windows chief Pavan Davuluri said the company would be more intentional about how and where Copilot integrates. The changes came alongside quality fixes such as a faster File Explorer and more control over updates, a partial reversal of the AI-everywhere push and a rare improvement signal for end users.

major2026-04-27

Microsoft's OpenAI licence becomes non-exclusive

Microsoft and OpenAI amended their agreement: OpenAI can serve its products on any cloud, Microsoft's licence to OpenAI IP through 2032 became non-exclusive, and Microsoft stopped paying OpenAI a revenue share, while OpenAI's payments to Microsoft continue through 2030 subject to a cap.

minor2026-05-06

Copilot chief says Copilot must be removed where it doesn't deliver

Xbox CEO Asha Sharma said Xbox would begin winding down Copilot on mobile and stop developing Copilot on console, and Copilot EVP Jacob Andreou responded that 'it's critical that we remove Copilot from places where it doesn't live up to its promise', as Windows 11 scaled back AI features.

major2026-05-14

UK CMA opens strategic market status investigation into Microsoft business software

The CMA opened an SMS investigation into Microsoft's business software ecosystem (Windows, Word, Excel, Teams 'and increasingly Copilot'), examining whether bundling, interoperability limits and default settings stop customers switching and how competing AI services can integrate with Microsoft's software. A designation decision is due by February 2027.

minor2026-05-23

Windows 11 lets users and admins remove the Copilot apps

Windows Latest found that the April 2026 Windows 11 update added a 'Remove Microsoft Copilot app' Group Policy (also settable in the registry) that removes Copilot and Microsoft 365 Copilot if they came preinstalled and have not been used for 28 days, and that Copilot can now be uninstalled from the Start menu.

critical2026-06-12

Securities fraud class action filed over Copilot performance and disclosure

A securities fraud class action was filed in the U.S. District Court for the Western District of Washington alleging Microsoft misled investors between May 1, 2025 and January 28, 2026 about Copilot's user-experience, usage, data-siloing, computational-capacity, and interoperability problems, and that its flagship AI model ranked below competitors on benchmarks. The suit followed Microsoft's January 28, 2026 disclosure of only 15 million paid M365 Copilot seats and suddenly slowing Azure growth, which drove a 10% single-day stock decline from $481.63 to $433.50. The lead-plaintiff deadline was set for August 11, 2026.

major2026-06-16

Copilot Cowork goes GA with metered Copilot Credits on top of the $30 seat

Microsoft 365 Copilot Cowork reached general availability and began billing agent task execution in Copilot Credits ($0.01 each pay-as-you-go) on top of the $30 per user Microsoft 365 Copilot licence. A task's credit cost depends on the model, the organizational context retrieved, the tools called and how long it runs.

critical2026-06-22

Microsoft launches second wave of forced Copilot app installs on business PCs

Microsoft resumed automatically installing the Microsoft 365 Copilot app on eligible Windows PCs running Microsoft 365 desktop apps, rolling out between mid-June and mid-July 2026 through the Microsoft 365 Apps updater. Installation was enabled by default and required no user interaction; organizations that did not want it had to opt out in the Microsoft 365 Apps admin center. The European Economic Area was exempted. The move restarted a forced rollout that Microsoft had begun in December 2025 and then temporarily halted.

major2026-06-26

Italy's AGCM investigates Microsoft 365 Copilot price rise as unfair practice

Italy's competition and consumer authority opened proceedings (PS13129) against Microsoft Ireland and Microsoft Italy, alleging that information on the Microsoft 365 price rise was fragmented, did not make clear the service now included Copilot and Designer, and that consumers were moved by default to a higher-priced plan unless they withdrew, which it said could also be an aggressive practice.

major2026-07-01

Microsoft 365 commercial prices rise 5-33% effective July 1, 2026

Effective July 1, 2026, Microsoft raised prices for Microsoft 365 commercial suites by roughly 5-33%, with Office 365 E3 up 13% ($23 to $26), Microsoft 365 Business Standard up 12% ($12.50 to $14), Microsoft 365 E5 up 5%, and Frontline F1 up 33% ($2.25 to $3). Microsoft paired the increases with added capabilities, including Security Copilot for E5 customers.

major2026-07-06

Microsoft cuts about 4,800 jobs across Xbox and commercial sales

Microsoft eliminated about 4,800 roles, 2.1% of its workforce, hitting Xbox and commercial sales hardest, after offering voluntary separations in April. Chief people officer Amy Coleman said the roles were 'not being replaced by AI' but that AI is changing how work gets done.

minor2026-07-23

Microsoft cancels Copilot suggestions in Outlook search after backlash

Microsoft dropped a change, rolling out since June, that placed Copilot-generated suggestions above ordinary email and calendar results in Outlook search and could not easily be turned off, saying 'we have decided not to move forward with this change at this time'.

major2026-07-29

Microsoft 365 Copilot passes 30 million paid seats as quarterly profit jumps

Microsoft reported June-quarter revenue of $90.0 billion (up 18%) and net income of $35.8 billion (up 31%), said Microsoft 365 Copilot had passed 30 million paid seats, and returned $10.2 billion to shareholders in dividends and buybacks in the quarter.

minor2026-08-18

Microsoft patches 'CoSnitch' one-click data theft flaws in Copilot Personal

Varonis disclosed three flaws (CVE-2026-24301) in consumer Copilot that let a single click on a crafted link run an attacker's prompt in the victim's session and pull data from connected mail, calendar and Drive accounts, or poison Copilot's memory. Varonis reported them in December 2025; patches shipped August 18, 2026, following the similar Reprompt flaw fixed in January.

major2026-09-16

Ninth Circuit affirms dismissal of DMCA claims over GitHub Copilot output

In Doe v. GitHub, the Ninth Circuit upheld dismissal of programmers' DMCA claims against GitHub, Microsoft and OpenAI, holding that AI-generated code lacking attribution does not by itself show removal of copyright management information. The open-source licence claims continue in district court.

minor2026-09-22

Microsoft reportedly offers 30-50% Copilot discounts tied to usage fees

The Information reported that Microsoft would offer about 30% off Copilot for customers buying more than 1,000 seats and up to 50% for more than 10,000 from as soon as October, provided they accept usage-based charges for some features; Microsoft said Copilot is moving to a mix of seat-based and usage-based revenue.

minor2026-09-23

Microsoft retires force-installed Microsoft 365 companion apps, leaving removal to users

Microsoft said the People, Files and Calendar companion apps, which it began installing automatically on Windows 11 PCs with Microsoft 365 apps from late October 2025, will stop working by December 16, 2026, but will not uninstall themselves: 'If your organization doesn't manage your device, you must remove them yourself.'

major2026-09-25

Microsoft relaunches Copilot as one app with Home, Code and Autopilot

Microsoft introduced a new Copilot app that combines Chat and Cowork in 'Home', builds Word, Excel and PowerPoint into Copilot, adds 'Code' for building apps hosted in a company's Microsoft 365 tenant, and previews 'Autopilot', a persistent agent that works on its own; it also announced FinOps tools to manage Copilot and agent spending.

Evidence (74 citations)
Scoring Log (8 entries)
fact-audit2026-09-27FABRICATION FOUND

Checked 97 items (45 timeline, 43 evidence, 7 milestones, 2 alternatives) + prose. 42 verified, 31 corrected (9 date-only), 24 re-sourced, 0 removed. Invented: FTC 'glue that makes Azure sticky' quote (only on AI-generated windowsnews.ai; not in Bloomberg Law); 'deploy what you choose'/'remove what we add' admin quote and June 9/23/July 14 channel dates (only AI-generated windowsforum/windowsnews.ai; Microsoft Learn contradicts the SAEC rollout); forced installs 'paused in 2024' (BleepingComputer: halted in 2026); May 2025 layoffs 'disproportionately program managers, technical writers, support analysts' (Bloomberg/The Register: software engineers >40%). Also fixed: QR lock-screen ads misdated to Aug 2025 (were March 2024); Dec 2023 Patch Tuesday 'force-added' Copilot to Windows 11 (it expanded it and began Windows 10 rollout); $19 GitHub business plan not at GA; buyback 'largest-ever' (matching); ACCC penalty cap; typed-in score comparisons in alternatives.

regrade2026-09-27RESCORED

57→55. Since June 2025: Microsoft paused (Mar 2026) then resumed (Jun-Jul 2026) forced M365 Copilot installs, cut Copilot from Windows 11 apps, made it uninstallable and canceled Copilot in Outlook search, while metering Cowork in Copilot Credits (Jun 16), raising M365 commercial prices 5-33% (Jul 1), launching Copilot Checkout (Jan 2026), cutting 4,800 jobs (Jul 2026), and facing new AGCM (Italy, Jun 2026) and CMA SMS (May 2026) cases; paid seats passed 30M; OpenAI licence made non-exclusive (Apr 2026); Ninth Circuit affirmed GitHub Copilot DMCA dismissal (Sep 2026). D1 6→5 (event: 2026 Windows/Outlook rollbacks, uninstall policy, 30M seats), D2 6→5 (recalibration: fee rises and security risk fit 4-5; the 'removed search to force $30' claim was overstated, Microsoft Search remains in M365), D4 6→5 (recalibration: lock-in is M365's, assistant substitutable, now uninstallable), D7 4→5 (event: Copilot Checkout, metered Cowork credits, Premium tier), D9 5→6 (event: July 2026 layoffs after buyouts amid 31% profit growth, on top of 2025 mass layoffs), D10 7→6 (recalibration: record shows reactive/legalistic compliance and wide exposure, no lobbying/SLAPP/researcher threats for 6-7+). Eras: first era re-dated 2023-02-01→2023-02-07 (Bing Chat launch); 'Enterprise AI Push' kept; 'Hardware & Recall Fallout' re-dated 2024-06-01→2024-05-20 (Copilot+ PC); 'Bundling & Backlash' re-dated 2025-06-01→2025-01-16 (consumer M365 bundling); current era re-dated 2026-06-29→2026-03-20 (Windows Copilot pullback) and relabeled 'Multi-Front Regulatory Crisis'→'Pullback & Repricing'. Trajectory worsening→stable (consumer pullbacks offset enterprise repricing). Description updated (adoption no longer 'low'). Alternatives unchanged.

restore-check2026-09-27RESTORED

Checked 13 trimmed claims: 2 restored, 5 partly restored, 6 confirmed removed. Restored: Bing Chat 'feelings'/'Sydney' hang-up (added timeline item, Bloomberg 2023-02-22 via Yahoo Finance; five-turn cap already in its own item); EC DMA cloud probe 12/18-month timelines (EC IP/25/2717). Partly: 2% stock dip on sales-target report (Tech.co); Gartner 5% pilot-to-larger-deployment figure (evidence, techpartner.news 2025-06-26); M365 Copilot GA customer annoyance/300-seat minimum (evidence, The Register 2023-11-03); May 2025 layoffs despite strong results (evidence, Computing, net income not the $70B revenue); Windows memory-footprint pledge (evidence, Windows Insider Blog; Microslop/swarming already in other items); Security Copilot E5 SCU allocation (evidence, Microsoft Learn; volume-discount expiry already in evidence via Velosio). Confirmed removed: July 2023 layoffs as AI budget clearing; FTC 'avoid merger review'; $80B 'largely tied to OpenAI'; July 2025 maintenance-engineer claim; Group Policy failure/registry reinstall claims; June 2026 channel dates, admin quote, 2024 pause, .admx/HKLM opt-out (junk sites only).

Alternatives Review2026-09-26MINOR FIXES

Removed typed-in site scores from alternatives text (they go stale on re-score; the page shows live scores). No other changes.

Rescore2026-06-29
Previous score: 54

Periodic rescore: second wave of forced M365 Copilot install on business PCs (D6 6→7), new securities fraud class action + FTC escalation (D10 6→7), July 2026 broad M365 price hikes + Copilot discount expiry (D3 5→6); partial Windows 11 Copilot rollback offset D1. 54→57.

Deep Enrichment2026-03-06
Alternatives Review2026-02-21GOOD
Initial Scoring2026-02-10