PrizePicks
PrizePicks is a daily fantasy sports platform where users make over/under predictions on individual player statistics across sports including NFL, NBA, MLB, NHL, and college sports. The service operates as a pick'em style contest with fixed payout multipliers based on the number of correct predictions.
Score generated by AI agents based on publicly cited evidence and reviewed by the project maintainer. Not independently validated. Last assessed 2026-10-01. Score revised 2026-10-01: 52 → 51.
Score History
Timeline events are AI-curated from public reporting. Score trajectory is derived from documented events.
Founded as SidePrize by Adam Wexler and co-founders in 2015, the company operated as a small fantasy sports startup building an over/under prediction format. The product was in development and early beta, with minimal user base and no significant enshittification vectors. SidePrize won what the company describes as the FSTA's 2016 Rookie of the Year award, reflecting a niche but well-received concept.
PrizePicks launched on October 4, 2018 as a simple over/under pick'em game played against the house, and by mid-2021 it covered about 70% of the U.S. population with annualized revenue above $20 million. It began operating in New York in June 2019 without the required licence, which later cost it nearly $15 million, and leaned on esports during the 2020 pandemic pause. Withdrawal limits and a play-through on bonus deposits were in place, but no regulator had yet challenged the format.
West Virginia's January 2022 cease-and-desist was the first state finding that PrizePicks' house-banked pick'em was unlicensed sports betting, and PrizePicks also left Maryland that year. Growth continued regardless: it topped the 2022 Inc. 5000 sports list with 5,836% three-year revenue growth and took 43.2% of reported fantasy revenue in four reporting states in the first half of 2023. Sportsbook trade groups began lobbying regulators against it, and supplier Vetnos sued over patents in June 2023.
Florida's September 2023 cease-and-desist opened a wave of enforcement: New York banned house pick'em in October, Michigan's new rules pushed PrizePicks' paid game out in November, Arizona ordered a stop the same month, and Arkansas followed in February 2024. PrizePicks answered with an advertising surge (nearly $106 million in 2023, mostly TV), the New Heights and Stephen A. Smith deals, and a peer-to-peer Arena product launched in January 2024 for states that rejected house games. In February 2024 it agreed to pay New York nearly $15 million for unlicensed operation, and in March it moved Massachusetts to Arena under a deal with regulators.
Former Blizzard president Mike Ybarra replaced founder Adam Wexler as CEO in August 2024, and the celebrity 'Run Your Game' campaign with Druski, Sean O'Malley and Joe Budden followed. Legal pressure kept mounting: a Massachusetts class action (October 2024), an Illinois cease-and-desist (February 2025), California class actions and the Attorney General's July 2025 opinion that paid DFS is illegal there, and a Kentucky settlement approved in August 2025. PrizePicks completed its move to peer-to-peer Arena contests nationwide in August 2025, while BBB complaints about withdrawals and fund seizures neared 500.
On September 22, 2025 Allwyn agreed to buy 62.3% of PrizePicks and the NFA approved PrizePicks' futures commission merchant arm, setting up the two forces of this era: ownership by a lottery group with earnouts tied to 2026-2028 performance, and a push into prediction markets. Kalshi-powered Team and Culture Picks launched in November 2025 and by January 2026 reached 48 states, including sports contracts in California, Texas and Florida for users as young as 18. PrizePicks regained a New York licence, left Canada, signed NBA and WNBA deals, and in September 2026 added six-leg combos mixing team spreads with player picks, while BBB complaints reached 711 in three years.
Alternatives
A direct pick'em DFS competitor with a similar format and sports coverage, so switching is easy. Underdog faces the same kinds of class action investigations and state regulatory pressure as PrizePicks, and the fixed-payout house-edge math applies to both platforms, so it is a lateral move for users committed to this format rather than an escape from it.
Free season-long fantasy sports leagues offer the same core appeal — predicting player performance and competing based on stats — without the embedded house edge or withdrawal friction. No money at stake means no fund seizure risk. The format is different (season-long leagues vs. daily pick'em), but for users drawn to the sports knowledge aspect rather than gambling, it's the low-harm alternative.
Dimensional Breakdown
Summaries below were written by AI agents based on the cited evidence. They are editorial interpretations, not independent research findings.
Dimension History
Timeline (55 events)
SidePrize named FSTA Rookie of the Year, per PrizePicks
According to PrizePicks' own press materials, SidePrize, the earlier product from the same company (Performance Predictions), received the Fantasy Sports Trade Association's 2016 Rookie of the Year award. The FSGA's public awards list does not show the award, so the claim rests on the company's account.
SidePrize's creators launch PrizePicks pick'em platform
After nearly a year of private beta testing, the company behind SidePrize publicly launched PrizePicks as its flagship daily fantasy sports game. Rather than competing against other players, users picked two to four players and predicted whether each would go over or under a projected fantasy score, winning fixed multiples of their entry if all picks were right.
PrizePicks begins operating in New York without required license
PrizePicks commenced operations in New York state without obtaining the interactive fantasy sports license required under Article 14 of the Racing Law. The company would continue operating without authorization until December 2023, generating revenue from New York users that would later form the basis of a $14.97 million regulatory settlement.
PrizePicks closes $850K bridge raise during COVID pandemic
PrizePicks closed an $850,000 bridge raise led by Parlay Capital Holdings, with AMJ Ventures and angel investors including WSOP champion Phil Hellmuth. CEO Adam Wexler said the bridge raise was done in response to the pandemic, during which PrizePicks leaned on esports while traditional sports were paused.
PrizePicks expands esports with Call of Duty, Valorant, Rocket League
PrizePicks added three AAA esports titles to its marketplace, extending its lead as the largest esports DFS platform. The expansion followed the company's successful COVID-era pivot to esports when traditional sports were paused, broadening the range of events users could wager on and increasing engagement surfaces.
PrizePicks hits $20M annualized revenue, 10th consecutive record month
PrizePicks announced that annualized recurring revenue had topped $20 million in May 2021, its tenth consecutive month of record-setting growth, while it was profitable in 2021. It expanded its leadership team, and its footprint covered about 70% of the U.S. population, including Georgia, Florida and Texas, where it called itself the closest legal alternative to mobile sports betting.
PrizePicks play-through rule and withdrawal limits create financial friction
PrizePicks' withdrawal rules add friction: its help center limits users to one successful withdrawal per 24 hours, places a 72-hour hold on bank-transfer deposits, and requires a 1x play-through of deposited funds before withdrawal when the deposit received a bonus (some third-party guides describe the play-through as applying to all deposits). Discover cards and all credit cards can be used to deposit but not to withdraw. These rules later featured in hundreds of BBB complaints about withdrawals.
West Virginia Lottery Commission issues cease-and-desist to PrizePicks
The West Virginia Lottery issued a cease-and-desist letter to PrizePicks in January 2022, stating that its against-the-house pick'em contests were an unlicensed sports betting operation, and PrizePicks stopped offering the game in the state. PrizePicks also pulled out of Maryland in 2022. In an August 2025 opinion, Attorney General John McCuskey questioned the Lottery Commission's authority to define sports wagering on its own.
PrizePicks named fastest-growing sports company on Inc. 5000
PrizePicks ranked as the fastest-growing sports company in America and 66th fastest-growing private company overall on the 2022 Inc. 5000 list, reporting 5,836% revenue growth over three years. This explosive growth was built on the pick'em format's accessibility and its availability in states where sports betting remained illegal.
PrizePicks takes 43% of reported fantasy revenue in four states
In the first half of 2023, PrizePicks secured 43.2% of total reported interactive fantasy sports revenue across the four states that report operator-level figures, compared with a combined 45.2% for DraftKings and FanDuel. Excluding Pennsylvania, PrizePicks held a 53% share in Arizona, Massachusetts and Michigan, ahead of DraftKings (23.3%) and FanDuel (10.6%). This market position intensified scrutiny from competitors and regulators.
Vetnos files patent infringement lawsuit against PrizePicks
Sports gaming supplier Vetnos LLC filed suit in the Northern District of Georgia alleging PrizePicks stole its patented fixed-odds fantasy technology with the help of a poached employee. A second suit in 2024 added five additional infringement claims. PrizePicks' motion to dismiss was denied in July 2024, allowing the case to proceed.
Sports Betting Alliance lobbies Wyoming to ban PrizePicks
Emails revealed that David Picard, a lobbyist registered with the Sports Betting Alliance (representing BetMGM, DraftKings, FanDuel, and Fanatics), contacted Wyoming Gaming Commission regulators to flag PrizePicks and Underdog as offering illegal unlicensed sports betting. Wyoming subsequently issued cease-and-desist letters to both operators.
Florida Gaming Control Commission issues cease-and-desist to PrizePicks
The Florida Gaming Control Commission sent cease-and-desist letters to PrizePicks, Underdog Fantasy, and Betr, ordering them to stop offering pick'em style contests deemed equivalent to unlicensed sports wagering. A follow-up letter was sent in January 2024. PrizePicks ceased Florida operations effective March 1, 2024.
AGA labels PrizePicks products 'faux fantasy' in lobbying push
The American Gaming Association, representing DraftKings and FanDuel, lobbied state attorneys general against PrizePicks' pick'em products, branding them 'faux fantasy' games that were functionally equivalent to unlicensed sports betting. The AGA argued these operators gained an unfair competitive advantage by circumventing licensing requirements.
Fixed multiplier structure obscures embedded house edge from users
As PrizePicks' user base scaled, independent analyses revealed the fixed payout multiplier system (3x, 6x, 10x) concealed substantial house edge. Two-pick entries implied odds of approximately -136.6, requiring 57.73% win rate to break even, compared to standard sportsbook spread bets requiring 52.38%. Users saw clean multipliers rather than explicit odds, making it difficult to calculate the vigorish embedded in each wager type.
New York adopts rules banning pick'em contests against the house
In October 2023, New York regulators adopted rules banning pick'em fantasy contests that pit players against the house. PrizePicks kept offering the games through the football season and announced the day after Super Bowl 58 (February 2024) that it would end paid pick'em contests in New York.
PrizePicks pulls paid pick'em from Michigan after rule change
Michigan Gaming Control Board rules banning fantasy contests that mimic sports betting took effect after lawmakers let them pass by default in October 2023. PrizePicks told Michigan users it would end its real-money pick'em game after November 8, 2023, later offering only a free-to-play version there.
Arizona regulator orders fantasy operators to stop pick'em contests
The Arizona Department of Gaming sent a guidance letter to fantasy licensees saying prop-style pick'em contests are event wagering, not fantasy sports, and may only be offered by licensed event-wagering operators. PrizePicks, which ran pick'em in Arizona, said the regulator had approved its contests when it was licensed in 2022.
PrizePicks ad spending nears $106M in 2023, up over 400%
MediaRadar estimated that PrizePicks invested nearly $106 million in advertising in 2023 through November, an increase of over 400% year over year, with $100 million going to TV (mostly cable). Spending peaked in November at over $21 million.
PrizePicks secures exclusive New Heights podcast sponsorship
PrizePicks announced an exclusive multi-year sponsorship deal with Wave Sports + Entertainment for the 'New Heights' podcast hosted by Jason and Travis Kelce. The deal made PrizePicks the sole gaming sponsor of one of the most popular sports podcasts, deepening the company's celebrity-driven marketing strategy.
PrizePicks introduces peer-to-peer Arena in select states to avoid bans
PrizePicks launched a peer-to-peer Arena version of its pick'em game in Alabama, Tennessee, West Virginia and Wyoming. It stopped offering its player-vs-house pick'em in Alabama and Wyoming, had not offered it in West Virginia or Tennessee, and said the switch reflected regulators' preference for a peer-to-peer game.
PrizePicks signs Stephen A. Smith Show as exclusive DFS partner
PrizePicks became the exclusive daily fantasy partner of the Stephen A. Smith Show, securing dedicated segments, social media content, and event appearances. The partnership marked the continuation of PrizePicks' strategy of embedding its brand within major sports media platforms to normalize fantasy sports wagering.
PrizePicks agrees to pay $15M to New York for unlicensed operation
In a settlement with the New York State Gaming Commission, PrizePicks agreed to pay $14,969,688 and end its paid pick'em contests in the state. The amount was based on revenue PrizePicks generated from New York users from June 4, 2019 through December 19, 2023, when it operated without authorization, and was due by March 1, 2024.
Arkansas sends cease-and-desist to PrizePicks as Kansas cracks down on pick'em
The Arkansas Department of Finance and Administration sent cease-and-desist letters to PrizePicks and Underdog, saying their pick'em games were unlicensed sports betting under Amendment 100. The Kansas Racing and Gaming Commission confirmed it had sent six cease-and-desist letters to unnamed fantasy operators; PrizePicks continued to operate in Kansas. Florida sent a second round of letters on January 31.
PrizePicks switches Massachusetts to Arena under deal with regulators
PrizePicks confirmed it had reached an agreement with Massachusetts regulators to replace its house-banked pick'em with the peer-to-peer Arena game from March 8, 2024. It was not among the ten fantasy operators that received cease-and-desist letters from the Attorney General's office that month.
PrizePicks announces State Farm Arena marketing partnership
PrizePicks secured a marketing partnership with State Farm Arena in Atlanta, gaining highly visible in-arena signage for all concerts, sporting events, and entertainment shows. The deal expanded PrizePicks' physical advertising presence in its hometown, complementing its television and podcast sponsorship portfolio.
Mike Ybarra replaces founder Adam Wexler as CEO
PrizePicks appointed former Blizzard Entertainment president Mike Ybarra as CEO, with founder Adam Wexler transitioning to executive chairman. Ybarra brought 25 years of technology and gaming leadership from Microsoft and Blizzard. The leadership change preceded the Allwyn acquisition and the aggressive pivot to Arena and prediction markets.
PrizePicks launches celebrity 'Run Your Game' ad campaign with Druski and O'Malley
PrizePicks debuted its 'Run Your Game' national ad campaign featuring comedian Drew 'Druski' Desbordes, UFC champion Sean O'Malley, and media personality Joe Budden, alongside a brand ambassador deal with Druski. The campaign saturated sports media ahead of the 2024 NFL season, extending the company's aggressive user acquisition strategy.
Massachusetts class action alleges PrizePicks ran illegal sports betting
Joseph Curran filed a class action in Massachusetts Superior Court against PrizePicks, Underdog and Yahoo, alleging their prop-style pick'em games were unlicensed sports wagers until March 2024 and seeking to recover Massachusetts players' losses. PrizePicks declined to comment.
PrizePicks spends $480K on federal lobbying in 2024
OpenSecrets data show PrizePicks spent $480,000 on federal lobbying in 2024, up from $80,000 in 2023, and recorded $109,384 in 2024-cycle political contributions from the company's PACs, employees and owners. The lobbying reflected the company's push to shape how daily fantasy sports are classified.
Illinois Gaming Board sends PrizePicks cease-and-desist
Days before Super Bowl LIX, the Illinois Gaming Board sent PrizePicks a cease-and-desist letter saying some of its contests constituted illegal gambling under Illinois law, in a batch of 11 letters that also targeted offshore sportsbook Bovada; Attorney General Kwame Raoul urged the companies to stop unlicensed sports betting. PrizePicks said it no longer offered the contests in question.
March 2025 app update causes widespread functionality complaints
A PrizePicks app update in March 2025 triggered widespread user complaints about broken functionality. Users reported inability to view current lineups, difficulty checking players' last 5 games history, slower performance, and location access errors preventing entry submissions. The issues compounded existing frustrations about the platform's declining user experience.
PrizePicks achieves iCAP responsible gaming certification
PrizePicks became the first fantasy sports operator to earn iCAP certification from the National Council on Problem Gambling, following an independent review of KYC protocols, staff training, consumer protection measures, and regulatory compliance. The certification occurred amid mounting criticism of the platform's aggressive marketing to young male demographics.
PrizePicks sues former employee over DraftKings trade secret theft
PrizePicks filed suit against former social media director Judah Huffman in Western Washington District Court, alleging he stole trade secrets, uploaded confidential strategy documents to ChatGPT, and violated his one-year noncompete by joining DraftKings for a $10,000 salary increase. PrizePicks later dropped the case after reaching an agreement.
Class action lawsuits filed against PrizePicks in California federal court
A coalition of law firms including Cutter Law, Almeida Law Group, Tycko & Zavareei, and Weitz & Luxenberg filed class action lawsuits against PrizePicks in California federal court, alleging the company operated an illegal gambling enterprise since 2018 in violation of Penal Code section 337a(a)(6). The suit sought recovery for California users who suffered net losses.
PrizePicks abandons pick'em product in California, switches to Arena
Days before the California Attorney General's formal opinion, PrizePicks preemptively switched California users from its against-the-house pick'em format to the peer-to-peer Arena model. This marked the beginning of PrizePicks' nationwide P2P transition, fundamentally changing the product experience for millions of users.
California AG declares all daily fantasy sports platforms illegal
California Attorney General Rob Bonta issued a formal legal opinion declaring that daily fantasy sports contests, including pick'em and draft-style games, constitute sports wagering prohibited under California Penal Code section 337a for players located in the state. The same day, a coalition of law firms filed class actions against FanDuel, DraftKings, PrizePicks and Underdog in California federal court.
Kentucky class action settlement receives final court approval
The Henderson County Circuit Court in Kentucky granted final approval to the class action settlement in Tai Fox et al. v. SidePrize LLC, covering Kentucky users who had net losses on PrizePicks between September 1, 2018 and April 1, 2025. SidePrize denied wrongdoing but agreed to settle to avoid continued litigation costs. Payments depend on how much each claimant spent.
PrizePicks switches all U.S. operations to peer-to-peer Arena model
PrizePicks completed its nationwide transition from against-the-house pick'em contests to peer-to-peer Arena format across all states and territories. The change eliminated the product format that had driven PrizePicks' growth, replacing it with a pooled-entry model where users compete against each other. The company described it as a more social and engaging product.
BBB singles out PrizePicks for nearly 500 consumer complaints
GamblingHarm.org reported that the Better Business Bureau had received nearly 500 complaints against SidePrize LLC (PrizePicks) over three years, citing withdrawal problems, account terminations, and fund seizures. The complaint volume was comparable to offshore sportsbooks, raising questions about PrizePicks' consumer protection practices.
Allwyn announces $2.5 billion acquisition of 62.3% PrizePicks stake
European lottery conglomerate Allwyn International announced it would acquire a 62.3% majority stake in PrizePicks for approximately $1.6 billion in cash, implying a $2.5 billion enterprise value. An additional $1 billion in earnout payments based on 2026-2028 performance could raise the implied value to $4.15 billion. PrizePicks reported $339 million adjusted EBITDA in the twelve months ending June 2025.
PrizePicks' futures commission merchant arm approved for prediction markets
The National Futures Association approved a futures commission merchant registration for Performance Predictions II LLC, doing business as PrizePicks Predict, on the same day Allwyn announced its majority investment. The registration lets PrizePicks offer event contracts from CFTC-regulated exchanges such as Kalshi, outside state gambling licensing.
PrizePicks adds Mindway AI problem-gambling detection
PrizePicks partnered with Mindway to integrate its GameScanner tool, which monitors play frequency and spending to flag signs of developing problem gambling so the operator can intervene with reminders, limits, timeouts or self-exclusion.
New York grants PrizePicks a fantasy sports licence
The New York State Gaming Commission awarded PrizePicks an interactive fantasy sports licence, more than a year after its $15 million settlement for unlicensed operation. PrizePicks said it would return offering only peer-to-peer contests that comply with the state's fantasy statute.
PrizePicks launches prediction markets through Kalshi partnership
PrizePicks launched prediction market offerings through a multi-year partnership with Kalshi, the largest CFTC-regulated prediction market. The launch introduced Team Picks and Culture Picks, enabling users to wager on game outcomes, season totals, and non-sports events. A parallel Polymarket partnership was also announced for future integration, expanding PrizePicks beyond DFS into broader wagering.
Court enforces PrizePicks forum clause, moving California class action to Georgia
In Franks v. SidePrize, a federal judge in the Northern District of California granted PrizePicks' motion to transfer a class action alleging its contests were illegal gambling in California, finding the forum-selection clause in its terms valid. The case moved to the Northern District of Georgia.
Allwyn completes acquisition of majority stake in PrizePicks
Allwyn International completed its purchase of 62.3% of PrizePicks for approximately $1.5 billion in initial cash consideration. PrizePicks would operate as a standalone brand within Allwyn, with CEO Mike Ybarra remaining and co-founder Adam Wexler on the board. The deal marked PrizePicks' transition from an independent startup to a subsidiary of a European gambling conglomerate.
PrizePicks offers sports event contracts in states without legal betting
PrizePicks expanded prediction markets to 48 states, with Team Picks sports contracts in 30 states plus D.C., including California and Texas, where sports betting is not legal, and Florida, where the Seminole Tribe holds sports-betting exclusivity. The contracts are open to users 18 and older, while most states with legal sports betting set a minimum age of 21.
Outage locks PrizePicks users out of app and winnings
PrizePicks acknowledged an outage that kept users from logging into their accounts, without giving a time for a fix. Users reported the app freezing during live games and being unable to cash out winnings.
PrizePicks exits Canada
PrizePicks told Canadian customers it would leave the market, stopping new lineups and deposits after March 10 and requiring users to withdraw all funds by April 2, 2026. It said it was focused on U.S. expansion.
PrizePicks becomes an official daily fantasy partner of the NBA
The NBA and PrizePicks announced a multi-year partnership letting PrizePicks use league, team and event marks across its daily fantasy and free-to-play products and marketing. PrizePicks later added an Atlanta Hawks team deal (June 2026) and a WNBA partnership (September 2026).
New terms codify discretionary entry limits and liability cap
PrizePicks' terms effective August 3, 2026 say it may place deposit and entry limits on accounts for legal, regulatory, responsible gaming or other purposes, set at its sole discretion. Users must accept binding arbitration, a class-action and 'no collective recovery' waiver, a $250 cap on PrizePicks' liability and a one-year limit on claims, and PrizePicks may disqualify entries and forfeit prizes if it decides a user broke its rules.
PrizePicks adds €94M of adjusted EBITDA to Allwyn in Q2
Allwyn reported that PrizePicks added €231 million of revenue and €94 million of adjusted EBITDA in Q2 2026. PrizePicks' own net revenue grew 3% year on year in constant currency, which Allwyn attributed partly to exceptionally operator-friendly sports results a year earlier, and its World Cup marketing weighed on profit. Allwyn declared an interim distribution and had bought back €89 million of shares.
Druski fronts nationwide 'WHATCHU ON' football campaign
PrizePicks extended its partnership with comedian Druski and launched a commercial series showing him making picks at home, at work and on the golf course, airing nationwide through the football season.
PrizePicks adds six-leg team-and-player combos for NFL season
PrizePicks added game winners, spreads and totals to its NFL board and let users stack up to six team or player picks in one lineup, played only as Power Plays that pay only if every pick wins. It ran promotions for all users every day of September, including Profit Boosts and Guarantee Picks.
Evidence (54 citations)
D1: User Value Erosion
D2: Business Customer Exploitation
D3: Shareholder Extraction
D4: Lock-in & Switching Costs
D5: Twiddling & Algorithmic Opacity
D6: Dark Patterns
D7: Advertising & Monetization Pressure
D8: Competitive Conduct
D9: Labor & Governance
D10: Regulatory & Legal Posture
Scoring Log (7 entries)
Checked 81 items + prose. 46 verified, 19 corrected (5 date-only), 12 re-sourced, 4 removed (1 duplicate, 3 dead/junk evidence). Invented: (1) NY 'ceased operations Dec 19, 2023' contradicted by LSR/ESPN (kept operating, exited Feb 2024); (2) Kentucky settlement in 'federal court' contradicted by the settlement notice (Henderson County Circuit Court); (3) '20-30% house edge' contradicted by SmartStake (25-41% margin). Unsupported trims include a Kansas C&D to PrizePicks, '30 states/DC/Canada' in 2021, confirmshaming, affiliate-marketer harm. Fixed PAC description, 43% market-share framing, play-through and Apple Pay claims, Glassdoor figures, AG-opinion causality.
52→51. D2 4→3 (recalibration: old score rested on user-side facts, house edge and ToS discretion, that belong in D1/D5; no documented partner squeeze), D3 6→5 (recalibration: $1.533B owner payout and earnouts on a ~40%-margin business, but no layoffs or product starving; old summary relied on 'appears designed to' speculation), D5 7→6 (recalibration: discretionary entry limits and opaque multipliers fit 6; no regulator data on systematic stake factoring), D7 5→6 (event: Sept 2026 six-leg team+player Power Play combos, daily promos, NBA/WNBA/Hawks deals, Druski campaign), D8 5→6 (event: FCM approval Sept 2025 and Jan 2026 sports event contracts in CA/TX/FL for 18+). D1, D4, D6, D9, D10 unchanged. Eras: 'Pick'em Breakout' re-dated 2019-01-01→2018-10-04 (launch); 'Market Dominance' re-dated 2022-06-01→2022-01-01 (WV C&D) and split at 2023-09-19 (Florida C&D) → new 'Pick'em Crackdown'; 'Pre-Acquisition Pivot' re-dated 2024-08-01→2024-08-05 (Ybarra CEO), summary fixed (no longer cites Feb 2024 NY settlement); current era re-dated 2026-02-11 (assessment date)→2025-09-22 (Allwyn deal + FCM approval) and relabeled 'Allwyn & Prediction Markets'; SidePrize Bootstrap kept. Since Oct 2025: Mindway AI tool, NY licence (Oct 2025) and relaunch (Feb 2026), CA class action transferred to Georgia on forum clause (Dec 2025), Allwyn close (Jan 2026), prediction markets to 48 states with sports contracts in non-betting states for 18+, Jan 2026 cashout outage, Canada exit (Mar-Apr 2026), NBA/Hawks/WNBA deals, Aug 2026 ToS codifying discretionary entry limits and $250 liability cap, Q2 2026 Allwyn results (PrizePicks +3% standalone), Sept 2026 team+player combos; BBB complaints 711 in 3 years. Historical gaps filled: Michigan exit (2023), Arizona order (2023), Massachusetts Arena deal (2024), Massachusetts class action (2024), Illinois C&D (2025), FCM approval (2025). Alternatives unchanged (still accurate).
Removed typed-in site scores from alternatives text (they go stale on re-score; the page shows live scores). No other changes.
No material changes since 2026-02-11. Checked litigation (CA class action still pre-certification, no settlement; Wisconsin DOJ 2026-04-23 prediction-market suit names Kalshi/Polymarket/Robinhood/Coinbase/Crypto.com, not PrizePicks), regulatory actions, Allwyn integration (no layoffs, Ybarra remains CEO), Canada exit (April 2026, market retrenchment consistent with prior state exits), continued withdrawal complaints, and NBA/Atlanta Hawks sponsorships (D7 continuation). All findings are incremental continuations of trends already reflected in current scores.